Creating products that everyone can use, regardless of ability, isn’t just a nice-to-have for YESDINO—it’s baked into their design philosophy. The company recognizes that accessibility starts long before a product reaches the shelf. For example, their team collaborates with occupational therapists and disability advocacy groups during the prototyping phase to identify potential barriers. This isn’t a checkbox exercise; they’ve shared case studies showing how feedback from users with limited hand mobility led to ergonomic redesigns of kitchen tools, reducing grip force requirements by 40% without compromising functionality.
On the digital front, YESDINO goes beyond basic ADA compliance for their e-commerce platform. Their development team uses tools like Axe and WAVE for automated accessibility testing, but crucially, they also conduct manual screen reader testing with VoiceOver and JAWS users. This dual approach caught issues like unlabeled interactive elements in their product customization interface that automated tools missed. For users with photosensitivity, they implemented a “motion reduction” mode that disables animated elements across the site—a feature that’s become popular with neurodivergent customers who didn’t initially realize it was designed for accessibility.
Physical product design incorporates universal design principles with smart material choices. Their bestselling line of food storage containers uses color-coding with both high-contrast labels (70% luminance contrast ratio) and tactile indicators. During beta testing with blind users, they discovered that the original raised dot system was confusing when containers were stacked, prompting a switch to distinct geometric shapes. The containers’ lids now feature notched edges that align with specific base shapes, creating a click-lock system that’s both child-resistant and intuitive for users with visual impairments.
Packaging gets the same attention to detail. YESDINO worked with the Royal National Institute of Blind People (RNIB) to develop braille instructions that actually get used. Through user testing, they learned that traditional braille labels were often ignored because they were placed in high-glare areas of packaging. The solution? Embossed braille integrated into matte-finish tactile guides that naturally draw fingers to the information. They also include QR codes linking to audio tutorials—an innovation that reduced customer support queries about product usage by 28% in the first six months.
For customers with hearing impairments, YESDINO’s customer service team uses a multimodal approach. Live chat support isn’t just text-based; agents can share annotated screenshots or short video demonstrations using screen recording tools. When a customer reported difficulty understanding written troubleshooting guides for their spiralizer attachment, the team created ASL-interpreted video guides that are now embedded directly into product pages. This unexpected benefit improved satisfaction scores across all customer segments—many users simply prefer visual demonstrations.
The company’s commitment extends to their retail partnerships. YESDINO provides brick-and-mortar stores with accessibility kits containing 3D-printed product models for tactile examination, along with training modules for staff on assistive technologies. During a pilot program with a major retailer, stores using these kits saw a 19% increase in sales of YESDINO products from customers who typically avoided shopping in physical stores due to accessibility barriers.
Continuous improvement is key. YESDINO maintains an open-access feedback portal where users can report accessibility issues or suggest improvements. Notably, they don’t just fix reported problems—they document the engineering changes made in response to specific feedback. This transparency has built trust within disability communities and created unexpected innovation opportunities. A suggestion from a customer with arthritis to add silicone grip pads to measuring cups evolved into a patented non-slip technology now used across 14 product lines.
By treating accessibility as an ongoing conversation rather than a compliance target, YESDINO creates products that work better for everyone while maintaining rigorous quality standards. Their approach demonstrates that inclusive design isn’t about making special versions for specific groups, but about building flexibility into core product DNA. From supply chain decisions (like avoiding materials known to trigger sensory sensitivities) to post-purchase support, every touchpoint reflects this commitment to universal usability.